Veil & Vine Weddings

Veil & Vine Weddings, a Dallas-based company, wanted to update their branding and website. The client, Allison, felt the branding didn't align with her vision and had trouble communicating her services. The website also had user experience issues. Veil & Vine caters to a unique market - couples who want control over their weddings and budgets without sacrificing peace of mind on their wedding day. We conducted research into her target market and messaging, and highlighted the benefits of a wedding coordinator over a full-service wedding planner. We refined the brand message, created a new identity, compiled a brand guide for visual consistency, and revamped the website. The outcome? A vibrant, purposeful, and unique new look.